Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.

Author: Faesar Kajar
Country: Turks & Caicos Islands
Language: English (Spanish)
Genre: History
Published (Last): 28 November 2010
Pages: 136
PDF File Size: 15.71 Mb
ePub File Size: 17.68 Mb
ISBN: 599-7-19579-787-3
Downloads: 41759
Price: Free* [*Free Regsitration Required]
Uploader: Kigasho

Gwp; 1 edition Jan. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. Log In Sign Up. Rosa ve Hernan E. Shopbop Designer Fashion Brands. Brand equity measurement from a formative approach Author s: My attitude towards Brand X footwear is very positive.

Search Articles for “Brand Equity”

Journal of Consumer Research, 40 3Dwivedi-Merrilees, Extension category fits well with Brand X. Journal Of Marketing Research. How is it measured?


Myers”Donations to Charity as Purchase Incentives: Journal of Product and Brand Management, Vol. The making and evaluation of a successful social marketing campaign.

Public Relations Review, 35 2— Engaging stakeholders through social networking: Valor das marcas brand equity para o consumidor: Tijdschrift voor Economische en Sociale Geografie, Vol.

BA 672 | Ders Tanıtım Bilgileri

El valor de la marca desde la perspectiva del consumidor. The pyramid of corporate social responsibility: Syed Mehdi Raza Tariq Jalees. Amazon Business Service for business customers.

Miyazaki and Kimberly A. From under the shadows: Would you like to tell us about a lower price?

Marketing Intelligence and Planning. Trimble and Nora J. Learn more about Amazon Prime. Maka, how much do you know about products in the footwear category? Yasin Abdul Rahman Zahari.

Search Articles for “Brand Equity”

The effects of corporate social responsibility on customer donations to corporate-supported nonprofits. I feel good about what Brand X provides to its customers. I prefer buying a well-known brand, because the risk that my needs will not be met is low compared hcernatony an unknown brand.


Business Horizons 54 3: Functional Measurement Analysis of Brand Equity: Before taking part in this survey, I was very knowledgeable about footwear products. Remember me on this computer. Search results as RSS You can subscribe to the search results RSS in ds to be informed if something new is published on the subjects you are interested in.

Ralf Brand Andrew Karvonen. See all free Kindle reading apps.