Bölüm 11 İLİŞKİSEL PAZARLAMA (Relationship Marketing). Chapter · October with 21 Reads. In book: DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ. Günümüzde, hızlı değisimler isletmeleri iliskisel pazarlama anlayısına yöneltmektedir. Müsteri bağlılığı sağlanmasında iliskisel pazarlama vazgeçilmez bir. Title: İLİŞKİSEL PAZARLAMA BAĞLAMINDA MÜŞTERİ SAMİMİYETİNİN REFERANS DAVRANIŞ EĞİLİMİ ÜZERİNE ETKİSİ: HİZMET SEKTÖRÜNDE BİR .

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The survey results were tested by using structural equation ilimisel. Towards a Paradigm Shift in Marketig. Customers counting on and contented with the firm will satisfy and last show loyalty to the company.

İlişkisel Pazarlama ve Müşteri Sadakati Geliştirme Eğitimi

An Interpersonal Influence Perspective [Electronic version]. Industrial Marketing pazrlama Purchasing, Vol. This abstract may be abridged. Customer focused approach to increase the benefits of relationship marketing, the use of information technology began to be seen as an important element in the development of new strategies have been effective and different from each other.


Retreived January 13, from http: This abstract may be abridged.

Retrieved January 3,from http: Towards a Paradigm Shift in Marketing? Users should refer to the original published version of the material for the full abstract.

Users should refer to the original published version of the material for the full abstract. Advanced Management Journal, Vol. Journal of the Academy of Marketing Science, Vol. Retreived December 27,from http: No warranty is given about the accuracy of the copy.

Assessing Relationship Quality [Electronic version]. Reference behavior of customers has great importance in the service sector where consumers have difficulties on evaluating because of the high uncertainty conditions. Journal of Marketing Management, Vol. However, users may print, download, or email articles for individual use.

Thousand Oaks et al. Developing Buyer-Seller Relationships [Electronic version].

No warranty is given about the accuracy of the copy. Parvatiyar, Atul and Sheth, Jagdish N. Eds ; Strategies in Global Competition.

The obtained data were analyed by descriptive statistical anliysis and correlation analysis. In addition, the findings illustrate that financial advisor’s expertise, financial advisor’s knowledge on customer and value consistency between financial advisor and customer have positive effect on customers intimacy.


Long-term intimacy relationships with customers provide a crucial contribution for enterprises.

Pazarlama Karmasından İlişkisel Pazarlamaya Geçiş: by Deren Çamlı on Prezi

Interaction, Relationships, and Networks. Research result indicates that creating superior service value in insurance sector can lead to a process that can reach customer loyalty. Why Relationship Marketing is a Paradigm Shift: Consumers make comparisons between the businesses and prefer the options bringing the maximum benefit to them.

Marketing the Sources of Marketing Channel Power: At this point, the insurance companies not thinking about customer satisfaction come out as a losing side from the competitive environment.