In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and. Brandscapes: architecture in the experience economy. [Anna Klingmann] — “In the twenty-first century, we must learn to look at cities not as skylines but as. Request PDF on ResearchGate | On Mar 1, , Stephen V Ward and others published Brandscapes: Architecture in the Experience Economy.

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Brandscapes: Architecture in the Experience Economy

English View all editions and formats Summary: Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village.

By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today’s brandscapes have, in many cases, resulted in a culture of the copy. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be.

Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square – prototypes and case studies in branding – to Prada’s superstar-architect-designed shopping epicenters and the banalities of NikeTown. How can architects use branding as a means to differentiate places from the inside out–and not, as current development practices seem to dictate, from the outside in?


This insightful book provides a much-needed critical perspective on this emerging trend. Return to Book Page. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Arkitektur — ekonomiska aspekter. Lisamariamarchi is currently reading it Sep 14, My library Help Advanced Book Search.

Steve Dragoo is currently reading it Apr 02, User lists with this item 1 uidaho-mba items by daniel. Just a moment while we sign you in to your Goodreads account. Modernism is a stupid pipe dream because you can’t base what people want on geometry and forms; you need to examine what they respond to with emotions and desire. Eyes which do not wee: Michael De Beer rated it it was amazing Feb 17, As various strata of space making become increasingly reliant on psychic signaling as symbolic capital, the architecture profession indulges in another of its perennial crises about sxperience and meaning that never existed.

Apr 12, Ian rated it really liked it. Anna added it Feb 24, Katherine Marcyan rated it liked it May 17, Preview — Brandscqpes by Anna Klingmann.

But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. Klingmann argues that architecture can use the concepts and methods of branding–not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation.

Michael Graber marked it as to-read Sep 26, When architecture experifnce together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation. Klingmann makes us realize that good architecture can be both commercial and thematic — and forces us to rethink the legacy of modernism for an unstable age.


Brandscapes : architecture in the experience economy (Book, ) []

Grandscapes Klingmann Find more information about: Although it’s essentially an architectural text, you can replace “architecture” with “art” or “literature” or “poetry” and many architectuee the main concepts will ring true. Sam rated it really liked it Apr 19, Please select Ok if you would like to proceed with this request anyway. Gabe marked it as to-read May 28, Charisma marked it as to-read Jan 24, Alan marked it as to-read May 26, Orsi Nagy rated it really liked it Feb 20, Anna Klingmann, an architect and critic, is the founder and principal of KL!

I consider myself a better artist for having read this.

Ten reminders to architects: Find a copy in the library Finding libraries that hold this item Wika Nurika rated it really liked it Jun 30, Irina marked it as to-read Apr 02, The choreography of unpredictability ; The accommodating critical ; Nobrow ; Liquid architecture ; Datascapes ; Time-based strategies ; Parametric design ; SHoP ; The legacy of modernism brahdscapes 6. The tension archittecture market and place; Corporate architecture; The case of Volkswagen and Ford; From impact to contact; Inspiration ; Urban branding: Other editions – View all Brandscapes: