Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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This book has dated itself somewhat, which is understandable considering the subject matter. Branded is an insightful look into the world of advertising to children. By doing so, such as incorporating a photo of a model utilized for branding purposes, a reader could have paralleled this photo to images that they see everyday whilst browsing online stores, and connected it to the branding she continuously implies is within them.

Brand loyalty is mentioned and explained, such as with tobacco products in past decades, where companies were not regulated to the point of being unable to sell or showcase their products to children.

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Continue shopping Checkout Continue shopping. It was a torturous read. A combination of a highly opinionated author and terrible writing strategy is what makes this book so aggravating.

Whilst reading each chapter on how the world implements branding within In Branded: Go home, crawl up next to your year book, listen to The Cure and don’t write another book until you can get over the other kids teasing you on the playground for being so tragically According to “Branded”, teens nowadays are highly influenced by the media and are robots to the industry.

She wrote, “Hipster Sexism flatters us by letting us feel like we are beyond low-level, obvious humiliation of women and now we can enjoy snickering at it” in her October piece for Quarrt York. It also had a few weird sentences that I had to read a few times and that seemed to be missing something. Quart’s book is a look at how tweens and teens are becoming increasingly brand loyal – and branded – at an increasingly younger brandfd.


The title should be at least 4 characters long. Quart goes on to argue that teen movies are now also equally responsible for branding through their use of make overs as a way to reach the ‘in’ crowd.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

I look forward to hearing from my daughters when they are reading it for school, as I suspect there will be more opposition to it from them. The Best Books of Rise of the Breast-feeding Obsessed”. Inside alisss Ruthless Battle for America’s Youngest Consumers by Eric Clark, and it was sort of similar, although about a different age group.

Generation Y has grown up in an age of the brand, bombarded by name products.

Columbia University Directory of Classes. These various other angles are, by and large, irrelevant. Another thing I found really interesting was the part about the branding of education. The book was informational, and seemed thought out, but it was clear that the author, for all of her “research” did not get to the heart of what American teens are really all about.

It makes me want to go crazy. Although this is an anti-marketing book I appreciate the new words I have learned and I was able to think about the author’s purpose thoroughly.

Still, I thought it made a lot of relevant points in areas I hadn’t even considered the ivy league schools sticks out in my brain.

Grades and college, we learn, are only for the branded masses. Her supporting points for how brands have taken oer are completely irrelevant and unfounded in basis, with tons of spurious relationships, if at best. Refresh qkart try again.

Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again.

In a book that Publishers Weekly called “first class literary journalism,” [11] she paints a somber picture of what the life of a child prodigy really looks like. It is difficult to explain to kids that these aliswa WANT you to want their products, and that is why they put so much hype out. I understand the content of branding amongst teenagers and it did open my eyes to some things but it was not interesting and I feel like this was a paper she did in college and just expanded on it slightly so needless to say it was boring and awful to get through!


After reading the book i feel like teens are definitely obsessed with image. Data, A Love Story. This honestly looks like a book about teenage human trafficking. Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-market Very insigtful book. zlissa

Branded: The Buying and Selling of Teenagers

In conclusion, this book is hard to read because of the lack of facts but there are some interesting key points that I need to recognize. Other editions – View all Branded: Many of them complained about the writing style of “Branded” and rated it a low amount of stars.

You’ve successfully reported this review. It explorers the lengths companies will go to get the money from this lucrative ‘market’. The Power of Amateurs, Dreamers and Rebels[13] describes the role of cultural outsiders who are importantly changing elements of mainstream US culture via new technologies and entrepreneurialism. How to be Irresistible to White Men. There is also the example of a vegetarian crusader, founder of the company who fights for animal rights by making millions of dollars selling a grain-derived meat substitute.

In a book that Publishers Weekly called “thoroughly researched and admirably evenhanded,” [14] Quart reports on self-advocacy among people with schizophreniabipolar disorder and other mental illnesses that are usually treated with drugs. The Dilemma of the Gifted ChildBranded: Week of August 19, “. I’d be interested in reading a follow-up, to learn if anything has changed. Return to Book Page.

The Nine Phases of Marriage.

People at work probably thought I was reading a pro-branding book over lunch hours, but not so much